Having worked together as a creative team for over 2 years for worldwide market leading clients such as Google, McDonalds, YouTube, NRMA & Schering Plough, Mark and Anthony saw an opportunity to create a company that delivered more innovative live events for clients wanting to emotionally connect with their audiences. From this, the SENSE approach and unique business model was formed.

Mark
Mark Bennedick(left)
Mark has over 10 years experience in the production and management of live events. Initially beginning in the advertising industry working with award winning worldwide agency, Leo Burnett, Mark developed an array of live events and branded experiences for companies such as Arnott’s, Optus, Roche & Kimberly-Clark Australia.

With a solid background in marketing & advertising but always creatively orientated Mark gravitated towards freelance contracting for many of Australia’s leading event management companies, creating and producing events for Google, McDonalds, NRMA, the British Prime Ministers Office, NRL, YouTube & Flight Centre. Mark brings to the business and eye for trends, design and styling as well as expertise in integrated strategic marketing communications.

Mark has a degree in Event Management from the University of Technology, Sydney and is co-founder and Creative Director of SENSE.

Anthony Halprin(right)
Anthony began his event career in the non-profit and charity sectors over 8 years ago producing outdoor music festivals and large charity sporting events. He was project manager for the Starlight Children’s foundation and for 2 years managed Australia’s largest pro-celebrity tennis tournament, the Qantas Starlight Cup.

He soon after took his large-scale event and operations experience to the corporate world where he designed and produced cutting edge product launches, client parties, team building events and conferences for leading event production agencies before creating SENSE.

Anthony’s expertise in large-scale operational events, complex production management and strategic business thinking is the driving force behind the SENSE reputation for seamless event delivery.

Anthony has a degree in Event Management from the University of Technology Sydney and is co-director and Managing Partner of SENSE.