Client: Nokia
Event Type: Product Launch
Venue: LUXE Studios

The Event
SENSE designed and produced Nokia's latest N97 handset. Nokia's latest mobile phone offering also includes the Ovi Store mobile application where users can begin downloading, personalising and making their devices smarter and more fun with applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

The Idea
The theme 'Online As It Happens' brought the handset device to life across various mediums such as video production and multimedia animation. The use of a high-tech intuitive, infrared floor projection added an element of experiential product integration.  To further tie in the ‘…As It Happens’ theme a 3600 presentation style was used incorporating the fun of Merrick Watts (Merrick & Rosso) in a relaxed lounge setting perfectly enhancing the phones attitude and style.

Success
“We wanted the event to reflect Nokia’s colourful branding surrounding the new handset and make the launch, like the handset itself, as interactive as possible...and going by the audience reaction I think we achieved that.” said Mark Bennedick, Executive Producer.

Services
Audio Visual Management
Theming Design
Video Production
Multimedia Animation
Technology Integration